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DIY SEO Audit: 13 Top Tools and How to Use Them.

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SEO is one of the most important aspects of online marketing.

It’s the process of optimizing a website for Google and other search engines so that it appears as high up in the search results as possible.

Achieving good SEO can be difficult, but using the right tools can make it a lot easier.

In this article, we’ll introduce you to some of the best SEO audit tools out there, and show you how to use them. Let’s get started!

What Is SEO Auditing?

website_seo_auditing

SEO auditing is the process of evaluating a website’s search engine optimization and making recommendations to improve its ranking in search engine results pages (SERPs).

An SEO audit can be conducted manually or using an automated tool. Automated tools are often used to identify technical issues, such as broken links or duplicate content, that may be preventing a website from achieving a higher ranking.

Once these issues have been addressed, the website can then be re-evaluated to see if its ranking has improved.

Is Google Search Console Good For SEO Auditing?

Yes, Google Search Console is a good tool for auditing your website’s SEO.

It provides valuable insights into how your site appears in Google search results and can help you identify and fix potential problems.

google_search_console_property_dashboard

Additionally, the Search Console can be used to submit your sitemap to Google, track your website’s search performance, and receive alerts when Google detects issues with your site.

Overall, the Search Console is a valuable resource for anyone looking to improve their website’s SEO.

Do I Need An SEO Auditing Tool If My Website Is New?

Any website, whether new or old, can benefit from an SEO audit.

An SEO audit will help to identify areas where your website needs improvement to rank higher on search engine results pages.

search_engine_optimization_tool

Even if your website is brand new, it is still important to make sure that it is optimized for search engines.

An SEO auditing tool can help you to do this by analyzing your website and identifying any areas that need improvement.

By taking the time to audit your website, you can ensure that it is optimized for search engines and that it has the best chance of ranking highly in search results.

What Is The Best SEO Auditing Tool For Beginners?

cartoon_of_young_man_leaning_on_a_question_mark_questioning

If you are just starting your SEO journey, the best auditing tool for you is KWFinder.

It is user-friendly and provides detailed instructions on how to optimize your website.

KWFinder also gives you an estimate of how long it will take to see results from your efforts.

You can begin using KWFinder for free, with no credit card required.

13 Top DIY SEO Tools and How to Use Them?.

1. Google Webmaster Tools.

google_search_console_dashboard

Google Webmaster Tools(Google Search Console is a free online service provided by Google that helps website owners improve their site’s visibility and performance in search results.

The service provides a variety of tools and resources that can be used to assess and improve a website’s SEO, including a site’s backlink profile, search engine indexing status, mobile friendliness, and more.

Additionally, Google Webmaster Tools can be used to submit sitemaps and monitor website traffic.

While it is not required to use Google Webmaster Tools to improve a website’s SEO, it can be an invaluable resource for website owners who are looking to make their site more visible and attractive to potential visitors.

How To Use?

Here are the basic steps for using Search Console for SEO auditing: (You can skip steps 1 to 6 if your website property is already active in google search console).

1. Go to https://search.google.com/search-console and log in with your Google account. If you don’t have a Google account, you can create one for free.

google_search_console_registration_start_page
Once you type in the screenshot, you’ll be brought to this screen

2. Once you’re logged in, click on the “Add property” button and enter the URL of the website or blog you want to track.

google_search_console_add_property_tab

3. After submitting you’ll be met with a pop up asking you to verify your domain ownership using a code.

google_search_console_domain_verification_pop_up_screen

4. Simply copy this code and paste it into your DNS management dashboard in your website cpanel by replacing it with the existing code under domain.txt section.

domain.txt_dns_management_section
DIY SEO Audit: 13 Top Tools and How to Use Them. 59

5. Come back and press verify again and you’ll be good to go this time.

6. After you’ve added your website or blog to Search Console, Navigate to the search bar and paste your website URL and then request indexing.

search_console_request_indexing_screen

7. After some few days, check your site for any errors that may have been found during the crawling process. To see the website crawl errors, simply navigate and click on the “Pages” tab in Google search console.

page_crawl_errors_in_google_search_console_page_section

8. On the pages section screen, you’ll see the list of all crawl errors or issues from your website. To fix them, simply click on the respective error and you’ll be redirected to the screen showing all affected pages, simply click on validate fix button and the fixing process will start.

validate_fix_section_in_google_search_console

9. Once the validation is done, check your website traffic statistics by navigating to the “search results” tab in your google search console property dashboard.

search_console_search_results_tab_section

10. Review your site’s search traffic and look for any potential problems that could be harming your visibility in search results. These problems can often be fixed by making changes to your website’s title tags, meta descriptions, and other on-page factors.

11. Repeat these steps on a regular basis to ensure that your site is always performing well in Google search results!

Pros

  1. Helps you monitor your website’s search engine performance
  2. Helps you identify and fix errors on your website
  3. You get submit and monitor your sitemap
  4. Get insights into how people are finding your website
  5. You see how well your website is performing compared to others

Cons

1. Reliability Issues

2. Data discrepancies

3. Lack of features

4. Poor customer service

5. It’s difficult to navigate

6. The data is sometimes inaccurate

7. It’s not always easy to find the information you need

8. The reporting features are limited

9. It can be challenging to set up correctly

10. There are no guarantees that your site will be indexed properly

2. Moz Pro.

moz pro home screen

Moz Pro is another SEO audit tool that can help you to improve your website’s search engine optimization.

It provides you with detailed reports on your website’s performance, including information on your website’s backlinks, keywords, and social media activity.

It also includes tools for competitor analysis and keyword research. Moz Pro can help you to identify opportunities to improve your website’s SEO and to track your progress over time.

In addition, Moz Pro’s monthly subscription includes access to Moz’s extensive library of SEO resources, which can help you to further improve your website’s search engine optimization.

How To Use?

Here’s a step-by-step guide to using it effectively:

First, create an account and log in. Then, enter your website’s URL into the search bar and click “Analyze.” Moz pro will then provide you with a comprehensive analysis of your site’s SEO, including its on-page elements, backlinks, and more.

moz_link_analysis_page
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Once you have this information, you can begin working to improve your site’s SEO. For example, if you see that your site lacks meta tags, you can add them using Moz pro’s “On-Page Optimization” tool. Or, if you want to increase your site’s authority, you can use the “Link Explorer” tool to find high-quality backlinks.

By following these steps, you can use Moz pro to significantly improve your website’s SEO and visibility in search engines.

Pros

  1. Moz Pro is an all-in-one SEO tool that can help you improve your website’s ranking on search engines
  2. It offers a variety of features, including keyword research, competitor analysis, and backlink tracking
  3. Moz Pro also has a helpful community of users who are always happy to share their expertise
  4. The pricing plans are affordable and there’s a free trial available so you can try it before you buy it
  5. Overall, Moz Pro is an excellent tool for anyone looking to improve their SEO game
  6. It’s easy to use and can help you improve your website’s search ranking.

Cons

  1. Moz pro is expensive
  2. Moz pro has a lot of features that most users do not need
  3. Moz pro can be slow and glitchy at times
  4. The customer service for Moz pro is often unhelpful and unresponsive
  5. The subscription can be cancelled at any time
  6. It’s not as user-friendly as some of the other SEO tools available
  7. The interface can be confusing and overwhelming at first glance
  8. Moz pro is expensive
  9. The support forums are full of people who are struggling to figure out how to use the tool

Moz pro has 2 types of subscription packages and those are monthly and yearly subscription:

Yearly Subscription:

  • Standard – 950$
  • Medium(Most Popular) – 1719$
  • Large – 2868$
  • Premium – 5750$
moz_pro_yearly_subscription_pricing_table
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Monthly Subscription:

  • Standard – 99$
  • Medium(Most Popular) – 179$
  • Large – 299$
  • Premium – 599$
moz_pro_monthly_subscription_pricing_table
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3. Ahrefs.

ahrefs_homepage

Ahrefs is a tool that allows users to audit their own website for Search Engine Optimization. It provides data on a website’s backlinks, organic keywords, and more.

This information can be used to improve a website’s ranking in search engines. Ahrefs is a valuable tool for any website owner or webmaster who wants to improve their site’s SEO.

The data it provides can be used to identify problem areas and make changes that will improve a site’s ranking. For anyone who is serious about improving their website’s SEO, Ahrefs is an essential tool.

How To Use?

SEO auditing with ahrefs is a simple process that can be broken down into four steps. First, log in to the ahrefs site and enter your website URL into the search bar.

ahrefs_user_dashboard

Second, click on the “Site Audit” tab and select the type of audit you want to run. third, enter your email address so that ahrefs can send you the results of the audit. fourth, wait for the audit to be completed and then review the results.

ahrefs_site_audit_bar

Ahrefs will provide you with a detailed report that includes information on your website’s SEO performance, as well as recommendations on how to improve it.

ahrefs_site_explorer_page

Following these simple steps will ensure that you have a thorough understanding of your website’s SEO health and how to improve it.

Pros

  1. Ahrefs is a powerful tool that can help you improve your website’s SEO
  2. It has a huge index of backlinks and keywords that you can use to your advantage
  3. The data ahrefs provides is updated regularly, so you can be sure you’re always working with the most accurate information
  4. Ahrefs offers a wide variety of features, including rank tracking, site audits, and competitor analysis
  5. The pricing plans are affordable and offer great value for the money

Cons

  1. Price – ahrefs can be expensive, and the free trial only allows a limited number of searches
  2. User interface – the user interface is not always intuitive, which can make it difficult to find what you’re looking for
  3. Data accuracy – the data accuracy is not always 100%, so it’s important to verify results with other sources
  4. Limited options – some features are only available on paid plans, which can be limiting for small businesses or bloggers
  5. Customer service – customer service has been known to be unhelpful at times, and response times can be slow

Ahrefs has 2 types of subscriptions. Monthly and yearly(Pay annually, get 2 months free)

Yearly Subscription:

  • Lite – 990$
  • Standard – 1990$
  • Advanced – 3990$
  • Enterprise – 9990$
ahrefs_yearly_pricing_table

Monthly Subscription:

  • Lite – 99$
  • Standard – 199$
  • Advanced – 399$
  • Enterprise – 999$
ahrefs_pricing_table
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4. SEMrush.

semrush_user_dashboard

SEMrush is a versatile SEO auditing tool that provides users with valuable insights into their website’s performance.

By tracking key metrics such as traffic, keyword rankings, and backlinks, SEMrush gives users a comprehensive overview of their site’s SEO health.

Additionally, the platform offers a wide range of powerful features that allow users to identify and fix issues that are impacting their website’s ranking.

With its all-in-one approach to SEO auditing, SEMrush is an essential tool for anyone looking to DIY their website’s SEO.

How To Use?

To use SEMrush for auditing, first create a project for your website. Then, in the “Overview” tab, enter your website’s URL and select the country you want to target.

domain_overview_semrush

Next, go to the “Site audit” tab and enter your name. This will generate a report with your over all website SEO health.

semrush_site_audit_page
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Finally, go to the “keyword” tab and enter your URL and the competitor’s URL. This will give you an overview of their keyword SEO strategy and help you to identify areas where you can improve your own website’s ranking.

keyword_gap_page_semrush
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By following these steps, you can use SEMrush to conduct a comprehensive audit of your website’s SEO and develop an effective strategy for improving your site’s ranking in search engines.

Pros

  1. SEMrush is an all-in-one platform that provides users with a wealth of data for SEO and PPC campaigns
  2. The platform offers detailed reports on website traffic, organic search keywords, and AdWords data – among others
  3. SEMrush also has a user-friendly interface that makes it easy to navigate and use the data provided
  4. The pricing structure is affordable for small businesses and individual bloggers
  5. The platform is regularly updated with new features and tools to help users achieve better results
  6. Overall, SEMrush is an excellent tool for online marketing and SEO/PPC campaigns
  7. The platform has a large user base and offers excellent customer support

Cons

  1. It can be expensive – the cheapest subscription plan is $99/month
  2. The user interface is not always easy to navigate
  3. You have to be pretty tech-savvy to use it effectively
  4. It can be overwhelming for beginners
  5. The data provided is not always accurate or up-to-date

SEMrush subscription packages consist of types and that is monthly and yearly:

Yearly Packages:

  • Pro(For newbies and small businesses) – 99.95$ monthly
  • Guru(For agencies and mid size businesses) – 191.62$ monthly
  • Business(For large agencies and enterprises) – 374.95$ monthly

Monthly Packages:

  • Pro(For newbies and small businesses) – 119.95$ monthly
  • Guru(For agencies and mid size businesses) – 229.95$ monthly
  • Business(For large agencies and enterprises) – 449.95$ monthly

5. Raven Tools.

raven_tools
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Raven Tools is a Do-It-Yourself SEO auditing tool that basically tells its users what they need to do to improve their website ranking.

It carries out an audit of a website and produces a report which contains a list of things that the user can do to improve their site.

Some of these may be simple, like adding more keywords, while others may be more complex, like changing the structure of the website.

The report also contains a score for each item on the list, so the user can prioritize what they need to do.

Overall, Raven Tools is a helpful tool for anyone who wants to improve their website ranking but doesn’t know where to start.

It’s easy to use and provides clear instructions on what needs to be done.

How To Use

Here is a step-by-step guide to using Raven Tools for your next SEO audit:

1) Login to access your dashboard then navigate to “setup and run a new site audit” and enter your website URL into the Raven Tools search bar.

raven_tools_homepage

2) One the website URL section, simply enter your website URL and name in the website name section.

raven_tools_new_site_audit_page

3) Click the “Start Audit” button.

4) Raven Tools will now begin crawling your website and auditing your SEO. This process can take several minutes, depending on the size of your website.

raven_tool_site_audit_result

6) Once the audit is complete, you will receive a notification email and also be able to view a comprehensive report detailing any areas where your SEO could be improved.

raven_tools_seo_report
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Make sure to address any issues that are identified in order to improve your website’s ranking in search engine results pages.

Pros

  1. Raven tools are great for SEO analysis
  2. They have a great keyword research tool
  3. Raven tools are affordable compared to other SEO tools
  4. The user interface is easy to understand and navigate
  5. Raven tools offer a lot of features that can help with website optimization
  6. Customer support is excellent and always available to help
  7. Raven tools are always up-to-date with the latest search engine changes
  8. Overall, Raven tools are an excellent investment for anyone looking to improve their SEO efforts

Cons

  1. They can be difficult to use for beginners
  2. The reporting features are not as comprehensive as some of the other options on the market
  3. There have been complaints about customer service and support
  4. Some users have reported that their data has been lost or corrupted after using Raven tools
  5. Overall, Raven tools are not the best option for everyone

Raven tools allows its users to pay for their subscriptions monthly or yearly:

Yearly Pricing:

  • Small Biz – 468$
  • Start – 948$
  • Grow – 1668$
  • Thrive – 2988$
  • Lead – 4788$
raven_tools_yearly_subscription_pricing_package_screenshot

Monthly Pricing:

  • Small Biz – 49$
  • Start – 109$
  • Grow – 199$
  • Thrive – 299$
  • Lead – 479$
raven_tools_pricing_package_screenshot
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6. Screaming Frog SEO Spider Tool.

screaming_frog_spider_tool_homepage

Screaming Frog is a software application that helps you improve your website’s search engine optimization (SEO).

It is considered a “spider” because it crawls through your website and collects data about your site’s page titles, metatags, images, etc.

This information is then organized into an easy-to-read report that can help you pinpoint areas of improvement.

While there are many other similar tools available, Screaming Frog is unique in that it is very user-friendly and can be used by anyone, even those with little to no SEO experience.

In addition, it is a very affordable tool, making it a great option for small businesses or individual website owners and besides that, you can use it via the official website or download the application.

Whether you are just starting out with SEO or are looking for ways to take your site to the next level, Screaming Frog can be a valuable asset.

How To Use

The Screaming Frog SEO Spider Tool is a powerful and flexible tool that can be used for a variety of SEO tasks, including auditing a website’s on-page optimization.

The first step is to enter the URL of the website you want to audit into the “url search bar” tab.

screaming_frog_dashboard

Once the website has been crawled, you will be able to see a number of different tabs with information about the site’s pages, including titles, metatags, h1 tags, and many more.

You can also use the “View as Google” feature to see how the site would look to Googlebot. If you see any areas that need improvement, you can make the necessary changes and re-crawl the site.

The Screaming Frog SEO Spider Tool is an essential tool for any SEO professional.

Pros

  1. Screaming Frog SEO Spider Tool is free to use
  2. It’s easy to use – you can be up and running in minutes
  3. The data is exportable, so you can use it for your own analysis or presentations
  4. It covers a wide range of SEO factors, including meta data, images, titles, and more
  5. You can customize the crawl to focus on specific areas of your website
  6. The reports are clear and concise, making them easy to understand
  7. It finds broken links and errors on your website
  8. The tool crawls websites quickly and efficiently

Cons

  1. Screaming Frog SEO Spider Tool is not always accurate
  2. Screaming Frog SEO Spider Tool can be time consuming to use
  3. Screaming Frog SEO Spider Tool doesn’t always return the most accurate results
  4. Screaming Frog SEO Spider Tool can be expensive for small businesses
  5. Screaming Frog SEO Spider Tool is not user-friendly
  6. The data export feature is very limited
  7. There are better, more affordable options available

Screaming frog has a free and paid version. The paid version license is the one that includes all features and costs only 209$ per year.

7. SpyFu.

spy_fu_homepage
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SpyFu is a keywords research tool that helps you find profitable keywords and track your competitor’s strategies for organic and paid search.

You can use it to spy on your competitors’ most profitable keywords, ads, and organic rankings. SpyFu also provides an SEO audit tool that helps you identify technical errors on your website that could be harming your search engine rankings.

The audit report includes actionable advice for fixing each issue. Overall, SpyFu is a helpful tool for both keyword research and auditing your website for SEO purposes.

It is especially useful for those who are not familiar with technical SEO issues or do not have the time to do a thorough audit themselves.

How To Use?

SEO auditing with SpyFu is easy and straightforward. First, you need to create an account and log in.

Then, you enter your website’s URL into the search bar and hit “enter.” SpyFu will then crawl your website and generate a report.

spyfu_user_dashboard

The report will show you where your website ranks for various keywords, as well as how many organic and paid searches each keyword receives.

You can also see how your website stacks up against your competition. Based on this information, you can then make changes to your website and SEO strategy to improve your rankings and visibility.

Pros

  1. SpyFu is one of the most popular and well-respected SEO auditing tools on the market
  2. It’s easy to use and can help you identify areas where your website could be improved for better search engine visibility
  3. SpyFu offers a wide range of features, including competitor analysis, backlink tracking, and AdWords data
  4. The customer support team is knowledgeable and always happy to help
  5. Overall, SpyFu is an excellent tool for anyone looking to improve their SEO results

Cons

  1. SpyFu is expensive
  2. The data returned by SpyFu is not always accurate
  3. It can be difficult to determine which data is relevant and which is not
  4. The user interface is cluttered and confusing

Spyfu allows you to subscribe yearly or on a monthly basis:

Yearly Package:

  • Basic – 16$ per month
  • Professional – 36$ per month
  • Annual Plan – 149$ per month

Monthly Subscription:

  • Basic – 39$ per month
  • Professional – 79$ per month
  • Annual Plan – 299$ per month
spyfu_pricing_package

8. Page Modified.

page_modified
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Page Modified is a do-it-yourself SEO auditing tool. It provides users with an in-depth analysis of their website’s SEO health, including on-page optimization and backlink analysis.

The goal of Page Modified is to help users improve their website’s ranking in search engine results pages (SERPs). In addition to its auditing capabilities, Page Modified also offers users a suite of other SEO tools, such as a keyword research tool and a competitor analysis tool.

While Page Modified is a powerful tool, it is important to remember that it is only one part of a well-rounded SEO strategy. In order to achieve long-term success, it is important to focus on other aspects of SEO, such as content marketing and link building.

How To Use?

Here’s how to use Page Modified for SEO auditing:

1) Enter the URL of the page you want to check into the Page Modified tool.

2) The tool will return the date that the page was last modified.

3) Compare the results with your competitors. If they have a more recent modification date, it could be an indication that they are doing something right that you are not.

4) Use the information you gathered to make changes to your own website to improve your ranking.

Pros

  1. Page Modified is free to use and helps you audit your website for SEO improvements
  2. It’s easy to use – just enter your website URL and the tool will do the rest
  3. Page Modified provides a detailed report on how well your website is performing from an SEO perspective
  4. The report includes information on how well your website is optimized for specific keywords, as well as suggestions for improvement
  5. You can also use Page Modified to track your website’s ranking progress over time

Cons

  1. Page Modified can be inaccurate because it relies on Google’s cache to determine the last time a page was modified
  2. It can be slow and tedious to use, especially if you have a lot of pages to audit
  3. It doesn’t always show all the changes that have been made to a page, which can lead to inaccurate audits
  4. There is no way to export the data from Page Modified, so it’s difficult to share with others
  5. The user interface is not very user-friendly

Page modified allows its users to pay annually or monthly:

Annual Package(Billed Annually):

  • Personal – 4$ per domain per month
  • Pro – 8$ per domain per month
  • Business – 12$ per domain per month
  • Enterprise – 40$ per domain per month
page_modified_yearly_subscription_option_page_section
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Monthly Package(Billed Monthly):

  • Personal – 5$ per domain per month
  • Pro – 10$ per domain per month
  • Business – 15$ per domain per month
  • Enterprise – 50$ per domain per month
page_modified_monthly_subscription_option_page_section

9. SEOmator.

seo_mator

SEOmator is a complete SEO audit tool that uses over 50 individual tests to analyze your website. It provides an overview of your site’s SEO health, including On-Page, Off-Page, and Technical factors.

You can use SEOmator to see how well your website is optimized for specific keywords, as well as to find and fix any potential problems.

The report generated by SEOmator is comprehensive and easy to understand, making it a valuable tool for both beginners and experienced webmasters. Best of all, SEOmator is completely free to use. Simply enter your website’s URL and let the tool do its job.

In just a few minutes, you’ll have a clear picture of your site’s SEO health and what needs to be improved. Whether you’re just getting started with SEO or you’re an experienced pro, SEOmator is a valuable tool that can help you get the most out of your website.

How To Use?

To use SEOmator, simply enter your website’s URL into the search bar and click “Start Audit.”

The tool will then analyze your website and provide a report detailing any areas where your SEO could be improved.

Once you have reviewed the report, you can then begin making changes to your website to improve your SEO.

As you make changes, be sure to re-run the audit periodically to ensure that your changes are having the desired effect.

By following this process, you can ensure that your website is optimized for search engines and performing at its best.

Pros

  1. SEOMator is an affordable tool that can help you improve your website’s SEO
  2. It offers a wide range of features, including backlink analysis and keyword research
  3. The user interface is easy to understand and navigate, even for beginners
  4. You can use SEOMator to track your website’s progress over time and measure the impact of your SEO efforts
  5. Overall, SEOMator is a powerful and versatile tool that can help you optimize your website for better search engine visibility.

Cons

  1. SEOMator is a great tool, but it has some limitations
  2. The audit results can be misleading if you don’t know how to read them properly
  3. It’s not always easy to find the right information or fix the problems that are identified
  4. The pricing can be a bit expensive for small businesses or individual bloggers
  5. There is a lot of competition from other SEO auditing tools
  6. The support team is unresponsive sometimes

Price

  • Professional – 49$ Monthly
  • Unlimited – 179$ Monthly
  • Small Business – 19$ Monthly
  • Pay As You Go – 5$ per Ounce
seomator_pricing_table

10. DeepCrawl(Lumar).

lumar_homepage

Lumar formally known as Deep crawl is a website crawler that helps users audit their website’s SEO performance. It is a tool that gives users the ability to see how search engines view and crawl their website, identify issues and potential improvements, and track SEO progress over time.

DeepCrawl is a DIY tool that is easy to use and provides comprehensive data and insights that can be used to improve a website’s SEO.

It is an essential tool for any website owner or administrator who wants to make sure their site is optimized for search engines.

How To Use?

To use DeepCrawl for auditing, first create a project and set the configuration settings as needed.

Then, enter the URL of the website to be crawled in the starting URL box. After that, click on the “Start Crawling” button.

Once the crawl is complete, DeepCrawl will generate a report that contains various data points about the website, such as broken links, duplicate content, and third-party linking domains.

This data can then be analyzed to identify potential areas of improvement for the website’s SEO.

Pros

  1. DeepCrawl is one of the most popular and well-respected SEO auditing tools on the market
  2. It can help you identify and fix a wide range of SEO issues on your website
  3. It’s easy to use, even for beginners
  4. The price is right – it’s affordable for small businesses and individual users
  5. You can get started quickly without having to install any software or plugins
  6. The customer support team is friendly and helpful
  7. It can help you improve your website’s crawlability and indexability

Cons

  1. It’s difficult to use for small businesses or those with limited SEO knowledge
  2. The reporting features are not as comprehensive as they could be
  3. It can be time consuming to set up and run audits using DeepCrawl
  4. Results can be hard to interpret without proper training
  5. Not all website issues can be detected by DeepCrawl

Price

Unfortunately, we don’t have clear information on the amount of money that Lumar(Deep Crawl) charges but you can request for their package prices on their page here.

11. Google Analytics.

google_analytics_traffic_stats_screen

Google Analytics is a powerful tool that can help you track the performance of your website and understand your audience.

However, it can also be used to audit your SEO efforts. By tracking factors such as page views, bounce rate, and time on site, demographics and user location, you can get a clear picture of how well your site is performing in terms of SEO.

In addition, Google Analytics can also help you identify potential areas for improvement. For example, if you see that your pages are not being indexed by Google, you can take steps to fix the problem.

As a result, Google Analytics is an essential tool for any DIY SEO auditing effort.

How To Use?

Here is a step-by-step guide to performing an SEO audit using Google Analytics:

Login to your Google Analytics account and navigate to the “Reports” section.

google_analytics_reports_snapshot
It should bring you to this screen

This will show you the number of visitors that you receive on your website, including their engagement time in numbers and graph including their country.

Next, on the same screen under “Engagement” drop down, click on “Pages and screens”.

Take a look at the “Pageviews” column and pay attention to any pages with a high number of views but a low average time spent on the page. This could be an indication that your website’s content is not engaging enough or relevant to users.

google_analytics_pages_and_screens_section
Google Analytics Pages and screens section

By performing an SEO audit using Google Analytics, you can quickly identify areas where your website needs improvement in order to rank higher in search engine results pages.

However, it is important to note that this process should be performed on a regular basis, as your website’s optimization needs may change over time.

Pros

  1. Google Analytics is free to use
  2. GA can help you improve your website’s SEO and overall traffic
  3. It’s easy to set up and get started
  4. You can track a variety of data, including website visitors, traffic sources, and engagement metrics
  5. GA provides actionable insights that you can use to improve your SEO efforts
  6. It’s one of the most popular tools used by SEO professionals
  7. The data it collects is reliable and accurate

Cons

  1. GA is not always accurate – it can be skewed by factors such as ad blockers and VPNs
  2. GA data can be manipulated if you’re not careful
  3. It’s often difficult to extract actionable insights from GA data
  4. The best way to use GA is in combination with other tools and techniques
  5. There are better, more specialized tools out there for SEO auditing

12. GT Metrix.

gt_metrix

GT Metrix is an online tool that measures the performance of a website and provides recommendations on how to improve it.

The tool is free to use and does not require any technical expertise. Simply enter a URL into the GT Metrix interface and the tool will analyze the page and provide a report.

The report includes a score for each of the page’s components, as well as recommendations on how to improve the page’s performance.

In addition, the report includes a summary of the page’s overall performance like speed and website structure, as well as its potential impact on search engine ranking.

GT Metrix is an essential tool for any webmaster or SEO specialist who wants to optimize their website for better search engine visibility.

How To Use?

GTmetrix is a free tool that analyzes your page’s speed performance. GTmetrix generates scores for your pages and offers actionable recommendations on how to fix them.

To use GTmetrix, simply enter a URL into the search bar and select the analyze button.

GTmetrix will then provide you with two types of results, website health report summary, performance and website structure and will give you a grade and scores respectively.

If your website’s scores are high and you have a grade “A” or “B” then your website is healthy. However, if they are low, you should consider making changes to your website to improve its SEO health.

gt_metrix_website_performance_results

Your report will also include a page summary, which includes information such as the total number of requests, the total page size, and the total load time.

Below the page summary, you’ll find a list of actionable recommendations on how to improve your page’s speed performance. Each recommendation is accompanied by a brief description of what the recommendation does and why it’s important.

GTmetrix also allows you to test your pages using different browsers (Chrome, Firefox, IE) and devices (Desktop, Mobile). Simply select the desired options from the drop-down menus at the top of your report.

You can also test your pages on different connection speeds (Broadband, Dial-up, 3G). To do this, select the desired connection speed from the drop-down menu at the top of your report.

Finally, GTmetrix gives you the option to schedule periodic reports so you can track your progress over time.

To set up a schedule, simply click on the “Schedule” tab at the top of your report. From there, you’ll be able to select how often you want your reports to be generated (daily, weekly, monthly) and which days of the week you want them to be generated on.

You can also specify an email address where you want your reports to be sent.

Pros

  1. GT Metrix is a free online tool that helps you analyze your website’s speed and performance
  2. It audits your website and provides feedback on how to fix any errors or problems
  3. The reports are easy to understand and include actionable steps that you can take to improve your website’s SEO
  4. GT Metrix also has a helpful community of users who can offer advice and support
  5. Overall, GT Metrix is an excellent tool for improving your website’s SEO performance.

Cons

  1. GT Metrix is not always accurate – it can overestimate or underestimate page load times
  2. The Page Speed Insights tool is not as comprehensive as it could be
  3. GT Metrix can be expensive, depending on the features you want to use
  4. The reports can be difficult to understand if you’re not familiar with SEO terminology
  5. It’s not always easy to fix the problems that are identified in the report
  6. The paid version of GT Metrix is quite expensive

GT Metrix has 3 types of plans each with 4 packages that can be subscribed to either monthly or yearly:

Individual Plan(Yearly Subscription):

  • Basic – Free
  • Solo – 128$
  • Starter – 225$
  • Growth – 510$
gt_metrix_individual_plan_yearly_subscription

Individual Plan(Monthly Subscription):

  • Basic – Free
  • Solo – 13$
  • Starter – 25$
  • Growth – 50$
gt_metrix_monthly_subscription
DIY SEO Audit: 13 Top Tools and How to Use Them. 72

Business Plan(Yearly Subscription):

  • Champion – 765$
  • Team – 2,040$
  • Enterprise – 5,400$
  • Customize – For those who need custom plans
gt_metrix_business_plan_yearly_subscription
DIY SEO Audit: 13 Top Tools and How to Use Them. 73

Business Plan(Monthly Subscription):

  1. Champion – 75$
  2. Team – 2,00$
  3. Enterprise – 530$
  4. Customize – For those who need custom plans

gt_metrix_business_plan_monthly_subscription_pricing_table

13. Google Page Speed Insights.

google_page_speed_insight_homepage

Google Page Speed Insights is a Google-developed web tool that provides objective data and insights on how to improve a website’s performance.

Page Speed Insights measures a number of factors, including site loading speed, file sizes, and the number of HTTP requests, to generate a score between 0 and 100.

A higher score indicates a faster, more responsive website. In addition to the score, Page Speed Insights provides specific recommendations on how to improve the speed of your website.

For example, it may recommend reducing the size of image files or caching frequently accessed files.

By following these recommendations, you can improve your website’s performance and better meet the needs of your visitors.

How To Use?

To use Google Page Speed Insights, simply enter your website’s URL into the field and click “Analyze.”

Once your website has been analyzed, you will be given a score out of 100, as well as insights on how to improve your website’s speed.

google_page_speed_insight_site_report

For example, you may be told to “Enable compression,” “Optimize images,” or “Leverage browser caching.”

By following the suggestions provided by Google Page Speed Insights, you can improve the speed of your website and provide a better experience for your users.

Conclusion:

SEO audits are an important part of any effective SEO strategy. By using the right tools, you can get a comprehensive overview of your website’s strengths and weaknesses, and identify opportunities to improve your ranking in search engine results pages.

We hope this article has helped you understand how to use each of these tools effectively and efficiently.

What was your favorite tool from our list? How will you use it to improve your own SEO? Let us know in the comments below!

Also read my insightful blog 15 proven search engine optimization techniques to generate website traffic.

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