8 Types Of Website Links And Their Effect On SEO.


There are many different types of website links, and each can have a different effect on your SEO. In this blog post, we’ll discuss the most common types of website links and what impact they have on your ranking. We’ll also provide some tips on how to optimize your links for better SEO. So, let’s get started!

What Is The Difference Between Internal Linking And External Linking?


Internal linking is hyperlinking to a page or resource on the same domain, while external linking is hyperlinking to a page or resource on a different domain.

Internal linking is important for several reasons: it helps users navigate your website, it spreads link equity (ranking power) around your website, and it can boost the indexation of your website’s pages.

External linking is also important: it helps improve your website’s ranking in search engine results pages (SERPs), it can drive traffic to your website, and it can build relationships with other websites.

In general, you should aim to include both internal and external links on your website. However, you should be careful not to overdo it with either type of link; too many links, whether internal or external, can be seen as manipulative by search engines and result in penalties.

Instead, focus on providing a mix of high-quality internal and external links that are relevant to your website’s content.

How To Find Who Is Linking To Your Website?

There are several ways to find out who is linking to your website. One way is to use a web-based tool such as Google Alerts. Type in the URL of your website, and Google will send you an email alert whenever someone links to your site.

Another way is to use a tool like Majestic SEO. This tool provides detailed information about who is linking to your website, including the anchor text used and the page rank of the linking site.

Finally, you can also check your server logs to see which sites are linking to you. This requires some technical knowledge, but it can be a very effective way to track down linkers. By using one or more of these methods, you can easily keep track of who is linking to your website.

An internal link is a link from one page on a website to another page on the same website. Internal links are important for two main reasons: they help visitors navigate your website, and they help search engines understand your website’s structure and hierarchy.

By including internal links on your pages, you can help search engine crawlers index your site more effectively, which can lead to better visibility in search results.

In addition, carefully placing internal links can help guide visitors to the most relevant information on your site, keeping them engaged with your content. When used effectively, internal links can be a powerful tool for improving both the user experience and the SEO of your website.


External links are links from your website that point to another website. They are also known as outbound links. External links are a major ranking factor for SEO because they show search engines that another website is popular and authoritative.


Backlinks are links that point to your website from other websites. They are an important ranking factor in search engine optimization (SEO) because they show search engines that your site is popular and relevant. The more backlinks you have, the higher your site will rank in search engine results pages (SERPs).

However, it’s not just the number of backlinks that matters – the quality of the links is also important. A backlink from a high-quality, authoritative website is worth more than a backlink from a low-quality or spammy site. So, when building backlinks, be sure to focus on quality over quantity.

4. Anchor Text.

An anchor text is the visible, clickable text in a hyperlink. It is the text that a user sees and clicks on when they are navigating between web pages.

The anchor text is an important factor in how search engines determine the relevance of a webpage to a specific search query.

If the anchor text is relevant to the search query, then the webpage is more likely to rank higher in the search engine results pages (SERPs). As such, anchor text can have a significant impact on SEO.

Webpage owners and SEO professionals should carefully select anchor texts that are relevant to their target keywords to improve their chances of ranking high in the SERPs.

A no follow link is an HTML attribute that tells search engines not to count the link as a vote when determining the ranking of a webpage.

No-follow links are useful for websites that want to avoid being associated with low-quality or spammy websites.

However, they can also hurt SEO if used too extensively, as they effectively tell search engines to ignore links from a certain website.

As a result, it’s important to use no-follow links sparingly and only on websites that you don’t want to boost the search engine rankings.

Do-follow links are hyperlinks that tell search engines to follow the link and crawl the linked website. This is the default behavior of most links unless they contain a rel=”nofollow” HTML tag. Do-follow links can help improve the SEO of a website by sending it “link juice.”

Link juice is a term used to describe the value that is passed from one website to another through a link. This value can help to improve a website’s authority and position in search engine results pages (SERPs).

However, not all links are equal. Links from high-quality websites carry more weight than those from low-quality websites. As such, it’s important to focus on building links from reputable sources. Creating do-follow links can be as simple as adding new content to your website and linking to it from other pages on your site.

You can also encourage other websites to link to your content by guest blogging or writing articles for external publications.


When a web user clicks on a link that is no longer working, it is called a broken link. This can be due to several reasons, such as the webpage no longer existing or the link being typed incorrectly. Broken links can hurt search engine optimization (SEO). This is because they can make it difficult for web crawlers to index a website correctly.

In addition, broken links can frustrate users and cause them to leave a website. As a result, it is important to check for broken links regularly and fix them as soon as possible.

8. Redirects.

When you change the URL of a page, implement a 301 redirect so that users and search engines are directed to the new URL.

Redirects preserve your SEO and help to ensure that visitors can still find what they’re looking for, even if the page’s URL has changed.

301 redirects are the best way to ensure that your website’s visitors and search engine rankings are not affected by a change of URL.

When done correctly, a 301 redirect will also preserve your website’s PageRank, which is an important factor in search engine ranking.

By using a 301 redirect, you can be sure that your website’s traffic and SEO will not be adversely affected by a change in URL.


Although links are just one aspect of SEO, they are an important one. By understanding the different types of website links and their effects on your site’s ranking, you can make sure that your site is as search engine friendly as possible.

What type of link do you need to improve your SEO?

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