11 Great Tips To Get Your Podcast Seen By Millions On TikTok


Marketing content is one of the most difficult tasks nowadays, with companies competing against other businesses and media outlets in order to meet their potential customer.

One of the platforms on which many are turning to as a marketing tool is a social video app known as TikTok.

It may seem like there’s nowhere to start when you open TikTok, but this article will share tips that can get your podcast seen by millions!

What Is TikTok Used For Mainly?

There’s no doubt that TikTok is one of the hottest social media platforms out there right now. It seems like everyone is using it, from celebrities to everyday people. But what is TikTok used for mainly?

Well, TikTok is a great platform for creative expression. People use it to create short videos of themselves lip syncing or dancing to popular songs. It’s also a great way to discover new music and trends.


In addition, many people use TikTok to share funny, relatable content or just document their day-to-day lives.

But beyond all that, TikTok is also quickly becoming a powerful marketing tool. Businesses and influencers are using the platform to reach new audiences and promote their products or services.

Thanks to its massive popularity, TikTok has a lot of potential for businesses who want to get ahead of the curve.

So in short, TikTok can be used for a variety of purposes. Whether you’re looking to be entertained, informed, or even marketed to, there’s a good chance you’ll find what you’re looking for on TikTok.

Is TikTok A Great Social Platform For Podcast Marketing?

Yes, TikTok is a great social platform for podcast marketing. Here are four reasons why:

  • TikTok has a large and engaged user base. There are currently over 1 Billion monthly active users on the platform, and that number is only growing. This gives you a huge potential audience for your podcast.
  • TikTok is a highly visual platform. This means that you can use engaging visuals to promote your podcast, which will help it stand out from the competition.
  • TikTok is a great way to build brand awareness for your podcast. If you produce high-quality content and make use of relevant hashtags, you can quickly gain exposure for your show.
  • TikTok offers excellent opportunities for organic reach. Since the algorithm favors interesting and creative content, if you produce quality episodes, there’s a good chance they will be seen by a large number of people.

Overall, TikTok is an excellent social platform for marketing your podcast. If you make use of its unique features, you can quickly build exposure and grow your audience.

Great Tips To Get Your Podcast Seen By Millions On TikTok

1. Understand the App

If you’re looking to get your podcast seen by millions of people on TikTok, then understanding the app is a must. TikTok is a social media platform that allows users to share short videos of themselves singing, dancing, or just having fun.

The app is extremely popular with young people, and if you can tap into that market, then you’ll be able to reach a large audience.


To understand how TikTok works, you need to start by creating an account and familiarizing yourself with the interface. Once you’ve done that, start following some of the big names in the podcasting world and see how they’re using the app to promote their shows.

You can also search for specific hashtags related to podcasts and see what kind of content is being shared.

Once you have a good understanding of how TikTok works, you can start creating your own content. Remember that most people on TikTok are looking for something fun and entertaining, so make sure your videos are just that.

If you can capture the attention of TikTok users and get them interested in your podcast, then you’ll be well on your way to reaching a huge audience.

Learn how to use TikTok here.

2. Make It Short And Sweet

To get your podcast seen by millions of people on TikTok, then you need to make it short and sweet. That means creating content that is easy to consume and doesn’t require a lot of time or effort to understand.

Keep your episodes under 10 minutes if possible, and focus on delivering value in a concise way. This will make it more likely that people will watch and share your content, increasing your chances of going viral.

3. Subtitle Your Content For Those Who Can’t Hear You

Subtitling your content is another great option to get much attention for your podcast. By subtitles, I mean adding captions to your videos so that people who can’t hear you can still follow along.

Not only does this make your content more accessible to a wider audience, but it also helps with discovery since TikTok users can search for videos by keyword.

To get started, just go to the settings page of your TikTok account and select “Subtitles.” From there, you can choose to create subtitles in any language. Keep in mind that you’ll need to create separate subtitles for each video since the audio is different for each one.

Once you’ve created your subtitles, just make sure to turn them on when posting your videos.

Overall, subtitling your content is an easy way to reach a larger audience on TikTok and ensure that people who can’t hear you can still enjoy your content.

So if you’re looking to grow your podcast following on TikTok, definitely consider subtitling your videos.

4. Understand Your Audience

By understanding who your target audience is and what they’re interested in, you can produce content that resonates with them and gets them to take notice.

For example, if you’re aiming to reach a millennial audience, consider using TikTok’s Duet feature to create engaging content with other popular users on the platform.


Millennials are also more likely to respond to humor and relatable content, so keep that in mind when creating your videos.

By producing engaging content that speaks to your target audience, you can significantly increase the reach of your podcast and get it seen by millions of users on TikTok.

5. Set a Goal

Setting a goal is another great way to start if you want success in TikTok podcast marketing. By having a specific goal in mind, you can create a plan of action and work towards it relentlessly.

Not only will this help you focus your efforts, but it will also motivate you to keep going when things get tough.

Remember, anything is possible if you set your mind to it and work hard enough – so go out there and make your dream a reality!

6. Boost your posts for more exposure Using TikTok Promote feature

There’s no doubt that TikTok is one of the hottest social media platforms out there right now. With over a billion active users, it’s a great place to get your podcast seen by a lot of people. But how do you make sure your posts are getting seen by as many people as possible?

Boosting your posts is a great way to get more exposure for your podcast. When you boost a post, it means that TikTok will send it out to more people than usual. This is a great way to reach new listeners and grow your audience.

Learn more about TikTok video promotion here

7. Know When To Post

Another great tip for TikTok marketing is to know when to post. Posting at the right time can make all the difference in terms of how many people see and engage with your content.

For example, if you post during peak hours (when most people are online), you’re more likely to get views and engagement. But if you post during off-peak hours, you may not get as much attention.

So it’s important to consider when you post in relation to your audience and their activity levels.

Additionally, it’s also a good idea to consider the content you’re posting and whether it’s relevant to what’s popular on TikTok at that moment. If you can tap into current trends and what’s trending on the platform, you’re more likely to get noticed.

So if you want your podcast to be seen by millions of people on TikTok, make sure you’re posting at the right time, with relevant content that will resonate with users. With these tips, you’ll be well on your way to success!

8. Work With TikTok Influencers

TikTok influencers have built up large followings by creating engaging content that their audiences love. If you can get them to promote your podcast on their channel, you’ll be exposing your show to a whole new audience.

So if you’re looking for a new way to market your podcast, consider working with TikTok influencers. It’s a great way to reach a whole new audience and get them interested in what you have to say.

9. Interacting with followers to grow your channel

Another great tip to get your podcast seen by millions on TikTok is to interact with your followers. By engaging with them and responding to their comments, you can show that you’re active and interested in building a community around your show.

This will encourage them to keep watching and following you, and it may even convince some of their friends to check out your channel as well.

So don’t be afraid to reach out and start chatting with your fans on TikTok – it could be the key to taking your show to the next level!

10. Start Groups For Your Talk Show

If you’re trying to get your podcast seen by millions of people on TikTok, another great tip is to start groups for your talk show. This way, you can tap into the vast potential of TikTok’s massive user base and get your show in front of more people.

Furthermore, starting groups for your talk show can help to build a community around your podcast, which can be beneficial for both promoting and growing your show.

11. Show Some Behind The Scenes Of Your Podcast

And lastly, another great tip to get your podcast seen by many TikTok users so it builds an audience for you, is to show some behind-the-scenes footage. This will let potential listeners see how your podcast is made and what goes into each episode.

11 Great Tips To Get Your Podcast Seen By Millions On TikTok 7

It can also be a great way to build up anticipation for new episodes. Plus, it doesn’t hurt to show off your personality a bit – after all, that’s one of the things that makes podcasts so popular in the first place!

12. Optimize your descriptions

As a TikTok marketing expert, I often get asked how to get your podcast seen by millions on TikTok. The answer is pretty simple: optimizing your descriptions.

When you upload a new podcast episode to TikTok, be sure to include key information in the description field. This includes the title of your episode, a brief summary, and keywords or hashtags that users might search for.

Including appropriate keywords will help your podcast appear in search results and make it more likely for users to find and listen to your episodes.

In addition to including relevant information in your descriptions, it’s also important to use an engaging and friendly tone of voice. After all, TikTok is all about having fun!

So take some time to craft descriptions that are both informative and entertaining, and you’ll be well on your way to growing your audience on TikTok.


As a creator, it’s important to put your work out there in as many places as possible — and that includes TikTok. With over 1 billion active monthly users, there’s a good chance that you can reach a whole new audience by promoting your podcast on TikTok.

But how do you go about doing that?. Our tips should give you a good starting point. By following them, you can increase the visibility of your podcast and get millions of new listeners on TikTok.

So what are you waiting for? Start promoting your podcast on TikTok today!

Also read: 8 Proven Ways Of Making Money Fast With TikTok

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like